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display activation

At MCG, we specialize in creating immersive and impactful mall displays and activations that captivate audiences, drive foot traffic, and elevate brand visibility. Our experienced team of marketers, designers, and event specialists is here to help you make a lasting impression on shoppers and create memorable brand experiences within mall environments.

Our Approach

We believe that mall displays and activations offer unique opportunities to engage with a diverse audience and create interactive experiences. Our approach combines creative ideation, strategic planning, and flawless execution to deliver successful mall activations that align with your brand's objectives.

Concept Development

We start by understanding your brand, target audience, and campaign goals. Our creative team collaborates closely with you to develop innovative and engaging concepts that effectively communicate your brand message and capture the attention of mall visitors. We focus on creating experiences that leave a lasting impression and drive positive brand associations.

Design and Visual Branding

Our talented designers create visually stunning and cohesive designs that align with your brand identity. From eye-catching booth designs to engaging signage, digital displays, and experiential elements, we ensure that every visual element represents your brand and creates an immersive environment for mall visitors.

Activation Planning

We develop a comprehensive activation plan that includes logistics, booth layout, staffing, scheduling, and budgeting. We handle all the necessary permits, coordination with mall management, and logistics to ensure a seamless activation process. Our goal is to create an engaging and hassle-free experience for both your team and mall visitors.

Interactive Experiences

We believe in creating interactive and memorable experiences that generate buzz and increase engagement. Our team incorporates experiential elements such as product demonstrations, interactive games, augmented reality/virtual reality experiences, photo booths, contests, and giveaways. These experiences encourage participation, increase dwell time, and leave a lasting impression on mall visitors.

On-site Management

Our experienced event specialists will be on-site to manage every aspect of your mall display/activation. From setup and booth management to coordinating staff, ensuring smooth operations, and providing exceptional customer service, we handle all the details, allowing you to focus on engaging with visitors and building brand connections.

Measurement and Reporting

We believe in data-driven decision making. We provide comprehensive measurement and reporting to track the success of your mall display/activation. This includes foot traffic analysis, visitor engagement metrics, lead generation, and other key performance indicators (KPIs). These insights help you understand the impact of your activation and make informed decisions for future mall campaigns.